美術(shù)館簡介 

上海市鴻一美術(shù)館簡稱鴻美術(shù)館，是一個公益慈善類民辦非企業(yè)組織，于2016年4月獲上海市民政局批準(zhǔn)成立。 創(chuàng)辦人酈韓英女士，現(xiàn)任館長。鴻美術(shù)館的學(xué)術(shù)定位為油畫藝術(shù)史論及中國現(xiàn)、當(dāng)代油畫的研究；目標(biāo)在于保護(hù)與收藏優(yōu)良藝術(shù)作品及培養(yǎng)與引領(lǐng)現(xiàn)當(dāng)代青年油畫的發(fā)展；辦館宗旨是：立足上海，弘揚(yáng)藝術(shù)，傳播文化，服務(wù)社會；遵守憲法、法律、法規(guī)和國家政策，遵守社會道德風(fēng)尚，信守職業(yè)道德，提供誠信服務(wù)。

鴻美術(shù)館是一個兼容展覽、收藏、交流、研究和美育等多功能、多維立體式的藝術(shù)中心。自成立以來，堅(jiān)定于中國當(dāng)代油畫發(fā)展研究的學(xué)術(shù)道路，收藏研究當(dāng)代不同風(fēng)格和流派的繪畫作品，不斷推出具有個人風(fēng)格語言和學(xué)術(shù)代表性的國內(nèi)一線名家研究展及優(yōu)秀青年畫家聯(lián)展，給藝術(shù)家和廣大藝術(shù)愛好者提供了交流學(xué)習(xí)的平臺。

現(xiàn)鴻美術(shù)館為了打造更好的專業(yè)形象，面向社會有償征集鴻美術(shù)館logo設(shè)計(jì)案，旨于形成更鮮明的辨識度和更好的推廣效應(yīng)，歡迎廣大專業(yè)設(shè)計(jì)人士積極參與。大賽相關(guān)事宜通知如下。

一、征集時間

征集作品收件時間自2018年7月1日起至2019年1月31日24:00時截止（以收到郵件時間為準(zhǔn)）。任何于截止時間之后送達(dá)作品者，均不具有應(yīng)征資格。

二、應(yīng)征對象

全球?qū)I(yè)設(shè)計(jì)師、藝術(shù)院校師生、設(shè)計(jì)愛好者，不限個人或機(jī)構(gòu)，均可按照本規(guī)則參加征集活動。

三、應(yīng)征作品內(nèi)容

1、上海市鴻一美術(shù)館logo。

2、兩種情景下的logo應(yīng)用效果。

a.應(yīng)用在平面印刷品（衍生品及宣傳資料 等）。

b.應(yīng)用在戶外（引導(dǎo)旗、地鐵燈箱廣告、海報(bào)等）。

四、應(yīng)征作品要求

1、形式簡潔、醒目，具有吸引力，易于記憶。

2、形象穩(wěn)重大方，具有一定學(xué)術(shù)含義。

3、具有當(dāng)代視覺效果，富有時尚感。

4、彰顯民族文化特色，融合中華傳統(tǒng)藝術(shù)元素。

五、應(yīng)征作品成果

1、作品尺寸為1920*1080像素（寬*高）， RGB色彩模式， JPG格式。請保留AI矢量文件（入圍之后需提交）。

2、作品的提交應(yīng)包含視覺形象的設(shè)計(jì)圖及設(shè)計(jì)說明。

3、設(shè)計(jì)說明有助于評選時評委對作品的理解，其內(nèi)容旨在闡述標(biāo)志設(shè)計(jì)思路、理念。說明文字應(yīng)當(dāng)簡潔明了，格式清晰，表述完整。

4、遞交的設(shè)計(jì)畫面中不應(yīng)出現(xiàn)任何與創(chuàng)作者有關(guān)的信息。

六、獎金

1、評選優(yōu)秀設(shè)計(jì)獎3名，由鴻美術(shù)館頒發(fā)“上海市鴻一美術(shù)館LOGO創(chuàng)意設(shè)計(jì)大賽”優(yōu)秀設(shè)計(jì)獎證書，并獎勵人民幣一萬元。

2、由相關(guān)專家評選出最終采用logo。設(shè)計(jì)者將獲得鴻美術(shù)館logo采用證書，并額外獎勵人民幣兩萬元。

七、評選流程

1、由相關(guān)領(lǐng)域?qū)＜医M成的評審團(tuán)對應(yīng)征作品進(jìn)行評選。

2、評選期為2019年2月。

3、獎項(xiàng)公示于2019年3月。

八、投稿方式

作品以電子郵件形式投稿，接受投稿郵件的郵箱為592846134@qq.com。投稿郵件名為“鴻美術(shù)館LOGO創(chuàng)意設(shè)計(jì)大賽+設(shè)計(jì)者名字”，郵件內(nèi)容需注明設(shè)計(jì)者國籍、所在城市、姓名及聯(lián)系方式，附件需有設(shè)計(jì)稿、設(shè)計(jì)說明。設(shè)計(jì)稿格式為數(shù)字圖片。

九、相關(guān)聲明

1、收到的所有應(yīng)征作品一概不予退還，應(yīng)征者請自留底稿原件。

2、應(yīng)征期間，應(yīng)征者不得將參賽作品轉(zhuǎn)讓或授權(quán)給任何第三方，不得用于參加與本賽事相同或類似的其他活動。

3、應(yīng)征者須確認(rèn)擁有所提交作品的完整著作權(quán)及版權(quán)，確認(rèn)提交作品從未轉(zhuǎn)讓或許可給任何個人或機(jī)構(gòu)。

4、請應(yīng)征者務(wù)必保留好作品源文件，入圍設(shè)計(jì)師需提交入圍作品源文件，并簽署相應(yīng)版權(quán)協(xié)議書，未簽署者視自動放棄終審資格。

5、入圍設(shè)計(jì)師不得用入圍或獲獎作品參與與本賽事相同或類似的其他活動。

6、應(yīng)征作品的著作權(quán)受中國法律保護(hù)。最終獲獎的logo設(shè)計(jì)作品，除署名權(quán)以外的一切知識產(chǎn)權(quán)（包括但不限于著作權(quán)、對作品的一切平面、立體或電子載體的全部權(quán)利）歸主辦方所有。主辦方有權(quán)對成為logo設(shè)計(jì)的作品進(jìn)行任何形式的使用、開發(fā)、修改、授權(quán)、許可或保護(hù)等活動。

7、主辦方對本活動保留最終解釋權(quán)。

十、咨詢方式

　　電話：13564995866 王老師

　　18817225232 何老師

微信：Hong-Museum

郵箱：592846134@qq.com

地址：上海市楊浦區(qū)黃興路1818號11樓 

鴻美術(shù)館文創(chuàng)空間

Hong -Museum Logo Design Competition  

Hong Museum introduction 

　　The Shanghai Hong-Museum, referred to as Hong Museum, is a charitable non-corporate organization of public charity. It was approved by the Shanghai Civil Affairs Bureau in April 2016. The founder, Hanying Li, is currently the curator. The academic position of Hong Museum is the study of the history of oil painting and the research of Chinese modern and contemporary oil painting. It arms to protect and collect fine works of art and to nurture and lead the development of contemporary youth oil paintings. The mission of Hong Museum is to promote art, spread culture, and serve the community.

　　Hong Museum is a multi-dimensional art center that is compatible with exhibitions, collections, communication, research, and aesthetic education. Since its inception, it has been firmly adhering to the academic road of contemporary Chinese oil painting research and development. It has collected contemporary paintings with different styles and has continuously launched domestic first-class expert research exhibitions and excellent young artists’ co-exhibitions.

　　It also provides a platform for communication and learning for artists and art lovers.

　　Now, in order to create a better professional image and promotion, Hong Museum awards the collection of its logo design.

　　Welcome professional designers from home and abroad to actively participate. More competition information is as follows:

1. Solicitation Period

The solicitation period is from July 1st, 2018 to 24:00 on Jan. 31, 2018. Anyone who delivers the works after the deadline will not be eligible.

2. Applicants

Professional designers, art teachers and students, design lovers all over the world (not limited to individuals or institutions) can participate in the collection activities in accordance with these rules.

3. Contents

a.The logo design of Hong-Museum.

b. The logo application effect in both scenarios:

Ⅰ.Apply in print (derivatives and promotional materials, etc.).

Ⅱ.Used in the outdoor (guide flag, subway light box advertising, posters, etc.).

4. Requirements

a. The logo is simple, eye-catching, attractive and easy to remember.

b. With contemporary visual effects and sense of fashion.

 c. With national cultural characteristics and traditional Chinese elements.

5. Application Works

a. Works size should be 1920 * 1080 pixels (width * height), RGB color mode, JPG format. Please keep AI vector files (submitted after shortlist).

b. The submission of the works shall include visual image of the design and design instruction.

c. The design instruction helps the judges to understand the works. The content of the instruction is intended to elaborate the logo design ideas and concept. And the description text should be concise and clear in format, and be complete in presentation.

d. Any information related to the designer should not appear in the submitted design.

6. Submission Request

The mascot design should be submitted as an e-mail. The mailbox that accepts the submission is 592846134@qq.com. The format of the submission mail name should be "the logo design competition of Hong-Museum+ designer name". The contents of the mail should specify the nationality and the city, name and contact information of the designer. The attachments must include design and design instructions, and the design should be in digital format.

7. Selection Process

a. A panel of experts from the relevant field will review all the application works.

b. The selection period in February 2019.

c. Awards will be announced in March 2019.

8. Awards

a. Experts will review all the designs carefully and strictly to select 3 winning designs. Hong-Museum will award the 3 winning designers’ “Excellence Award”for the Logo Design of Hong-Museum, and RMB 10,000 per person.

b. Some experts selected eventually use the logo. The designer will receive the certificate of logo adoption of Hong-Museum and receive another RMB 20,000 award.

9. Related Statements

a. All application works received will not be refundable. Applicants should keep the original.

b. During the application period, the applicant shall not transfer or authorize the entry to any third party. The entry shall not be used for any other activities which are the same or similar to this event.

c. The applicant must confirm the full copyright of the submitted works and confirm that the submitted works has never been transferred or granted to any individual or institution.

d. Please be sure to keep the source of the works. Finalists should submit the source file for the shortlisted works, and sign the corresponding copyright agreements. Those who do not sign the agreements will be deemed to automatically give up the final qualification.

e. Finalists may not use the shortlisted or winning entries to participate in any other activities which are the same or similar to this event.

f. The copyright of the application works is protected by Chinese law. All intellectual property of the winning logo design works, other than the right of authorship, (including but not limited to copyright, all rights to all flat, stereoscopic or electronic carrier of the works) is owned by the organizer. The organizer has the right to make any form of use, development, modification, authorization, licensing or protection of the logo design works.

g. The organizer reserves the final right of interpretation of this activity.

10. Contact Information:

Chinese Hotline: 0086-18817225232，Mr He

WeChat ID: Hong-Museum

Email: 592846134@qq.com

Adress:11/F, No.1818, Huangxin Road, Yangpu District, Shanghai.

https://mp.weixin.qq.com/s/sGvRoWDKV-h3Q6n_62YQ6A